 bollywoodhungama | IPL ties up with Colors, Red Partners Times of India MUMBAI: The Indian Premier League on Friday signed up television channel 'Colors' as its entertainment partner and 'Red Partners' as its official food concessionaire. "Cricketainment has always been IPL's nature. Today we add 'Colors', the number one ... IPL inks entertainment licensing deal with Colors Red Partners food concessionaire for IPL Colors' CEO Rajesh Kamat talks about IPL-Colors tie up |