Big TV pulls out of IPL sponsorship deals after talks with SET hit ... Economic Times - MUMBAI: BIG TV, the direct-to-home arm of Reliance Anil Dhirubhai Ambani Group, has withdrawn sponsorship deals from the Indian Premier League (IPL) after negotiations with the broadcaster Sony Entertainment Television fell apart on Thursday evening. BIG TV accuses Sony of bias, walks out of IPL Reliance Big TV pulls out of IPL sponsorship deal |