Brands shell Rs 100 mn to promote Chandni Chowk To China Business of Cinema - MUMBAI: After the marketing success that was Ghajini, with brands pumping in an estimated Rs 140 million (Rs 14 crores) in promoting the film, the next in line is the Akshay Kumar starrer Chandni Chowk to China (CC2C). "CC2C has me in my element and I would love to share it with you ... At London, even non-Indians make beeline for CC2C |