 Hindu | Brands get lead roles in Bollywood Times of India - Lurking amidst the melodrama of swooning beauties and crazed villains, is an unobtrusive but sharp, marketing story. Advertisers and marketers have discovered that the chimera of Bollywood is a very real and effective backdrop for brand building. Against street censorship Box Office: 2008 still awaits its first hit; 26 July follows Black ... |