India Today | Bollywood is known as 'item number' abroad, Irrfan calls for change India Today Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work in the highly acclaimed low-budget film "The Lunchbox". "We cannot continue ... Bollywood requires a change from item number image overseas, Irrfan Khan says |