 Screen Weekly | IPL no tearjerker for Hindi GECs Screen Weekly IPL no longer seems to hold a threat to GECs at least as far as ratings are concerned. According to a data sent by TAM for Week 11 and 12, that is, pre- and post-IPL there is just a marginal dip in the ratings of the top five shows across channels. ... IPL hasn't affected Hindi entertainment channels Media buyers bat for IPL for better returns Despite IPL bouncer, Hindi soap operas on frontfoot |