Hindu Business Line | 'Bachchan's values got him Khushboo ad campaign' Times of India AHMEDABAD: It seems legendary actor Amitabh Bachchan's sanskaar, among other things, got him the Khushboo Gujarat Ki campaign. Bachchan, who was at Indian Institute of Management, Ahmedabad (IIM-A) on Thursday, along with adman Piyush ... 'I don't endorse the brands I don't believe in' I do a lot of thinking before endorsing a brand: Amitabh Bachchan at IIM IIM-A to study Gujarat Tourism's Branding Campaign |