Satyamev Jayate, BY AMIR KHAN Options

[Sharmila-Sweet]

http://en.wikipedia.org/wiki/Satyamev_Jayate_(TV_show)


Satyamev Jayate (SMJ) ( Hindi : सत्यमेव जयते; English : Truth Alone Prevails ) is upcoming TV show to be aired on Star Plus featuring debut in TV by Aamir Khan.[3]

Contents [hide]
1 Background
1.1 Marketing
2 Broadcast
3 Content Type
4 References
5 External links


[edit] BackgroundAamir Khan has been working on the concept of the show for three years.[4]He described it as his most ambitious project[5] and due to his commitment to the show, his long awaited movie Talaash's release dates were postponed.[2] As a part of the show Aamir has travelled across India and communicated with people.[6]

The studio portions of the show were shot in Vrundavan Studio[7] and Yash Raj Studio in Mumbai.[8]

[edit] Marketing External videos
Satyamev Jayate Official Theme Song featuring Aamir Khan

The teasers of the show were made public on YouTube on April 2, 2012.[9] The makers of show has booked around 2,000 slots for the broadcaster’s promos in 27 hours for an amount of 6.25 crore (US$1.25 million). Reportedly this is the highest costing promotional campaign for any indian television show.[10][11]

The theme song of the show composed by Ram Sampath and written by Prasoon Joshi was released on April 13.[12]The song was shot by Ram Madhvani in different states of India. [13]The song was sung by Keerthi Sagathia.

[edit] BroadcastIt is the first ever programme to go live simultaneously on a private channel and national broadcaster Doordarshan. Besides, the show will be dubbed in four southern languages including Telugu, Tamil, Malayalam and Kannada. It will also be broadcast in Marathi on Star Pravaha. While the producers of the show were high on showcasing the show in prime time considering Aamir Khan's popularity, Aamir thought it best to settle for 11 A.M Sunday slot,[2] the time slot which was once famous for shows like Mahabharata and Ramayana. When talking about the show, Khan said that "I don't understand TRPs and GRPs. I have no idea how to calculate it! I don't care about it. It is important to reach out to the Indian audiences. If viewers want to see, they will see or else it is up to them." [14][15]

[edit] Content TypeThe show is reported to be based on social issues relating to the common man rather than being fictional. Also, based on its content, it's sometimes referred as talk show.[1][3]

While talking about the show Khan mentioned that "The show is about meeting the common man of India, connecting with India and its people.